Stop Reading the "2026 Forecasts." They Are Wrong Anyway.

Open your email or LinkedIn, and you will see 50 articles titled: "The Outlook for 2026." "Where Freight Rates Are Going." "The Future of Fuel."

We want to give you a piece of advice that you rarely hear in this industry: Ignore them.

The Lesson of the "Invisible Profession"

Last week, we defined Logistics as the "Invisible Profession" because we fix problems the world doesn't see.

One of those problems is Unpredictability.

If we learned anything from 2020, 2022, or 2024, it is that nobody has a crystal ball.

• No analyst predicted the pandemic.

• No analyst predicted the exact moment the Red Sea would close.

• No analyst predicted the bridge collapse in Baltimore.

The "Experts" make graphs. But the Owners and Operators deal with reality.

Don't Bet on the Market. Bet on Agility.

If you are a Decision Maker planning for 2026, do not build your strategy on a guess about freight rates. Build your strategy on Reaction Speed.

Since you cannot predict the next crisis, the only safety net you have is your team.

• Can your operators pivot a supply chain in 2 hours?

• Can your crew manage a route change without panic?

• Can your managers negotiate when leverage disappears?

The Only Prediction That Matters

We can make one guarantee for 2026: It will be chaotic. There will be a black swan event. There will be disruption.

The companies that win won't be the ones with the best "Forecast." They will be the ones with the best People to handle the storm when it hits.

Stop predicting. Start preparing.