Candidates Are Googling You. Do You Like What They See?
Imagine you are buying a new car. You check the reviews. You look at the website. If the website looks old, or the reviews are bad, you do not buy the car.
Hiring is the same.
Today, candidates are customers. Before they apply for a job, they research your company.
They check your website.
They look at your LinkedIn page.
They ask their network about your reputation.
If they do not find anything—or if they find bad news—they will simply ignore you. Even if you offer a high salary.
We call this "The Invisible Company Problem."
Why "Being Quiet" is Dangerous
Many maritime and logistics companies like to be "discreet." They do not like social media. They have not updated their website since 2010.
They think: "We are a serious business. We don't need marketing."
This is a mistake. Top talent wants to work for a winner. They want to see:
Modernity: Does this company use new technology?
Stability: Is this company growing?
Pride: Is this a brand I can be proud to join?
If your online presence looks tired, candidates will assume your business is tired too.
Reputation is Your Strongest Recruitment Tool
You do not need to be famous. You just need to be Present.
Share your wins: Did you sign a new partnership? Post it.
Show your team: Post photos of your office or your ships. Show the human side.
Be clear: Make sure your website clearly explains why someone should work for you.
The Verdict
You can pay a recruiter to find people. You can pay a high salary to attract them. But you cannot buy Trust.
Trust comes from your reputation. If you want to hire the best people in 2026, start by polishing your own brand.
Make them want to join you before you even ask.